About the event
Highway to Hell will take place on 1 March 2020 and is expected to engage 100,000 people from across the metropolitan area. The project presents a once in a generation opportunity for the people of Perth to ‘reclaim’ Canning Highway for a day. It will be the major cultural activity in WA on the Labour Day long weekend and a memorable celebration to close the Perth Festival.
Highway to Hell takes inspiration from the AC/DC song of the same name and Bon Scott’s connection to the area. For years, Bon walked the highway from the Leopold Hotel in Palmyra to Fremantle, and AC/DC lit up the Raffles Hotel with legendary gigs. Now we’re closing the highway, all 10km’s of it, for one special day designed for families and fans alike. We will be acknowledging, and subverting the Bon Scott masculinity myth, whilst paying homage to a shared collective consciousness of rock!
The Highway to Hell experience includes a highway long picnic, multiple static stages and performance areas, the world’s largest AC/DC karaoke, roving choirs, after-parties and a connected program of talks, exhibitions and site-specific activations. Central to the celebration is a performance featuring 8 flatbed prime-mover trucks carrying musicians from home, interstate and abroad, who perform a curated program of AC/DC songs as the trucks travel along the highway and stop at each performance zones. We will showcase an eclectic rage of musical collaborations, from Australian rock, to Japanese punk to Finnish folk and beyond.